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Cathy Werner is the Broker / Owner of Re/Max American Dream located in Baltimore, Maryland. A REALTOR® since 1986, Cathy has been running Re/Max American Dream since 1996. Among Cathy’s long list of accomplishments, she’s the immediate Past-President of the Maryland Association of REALTORS® and she was the one hundred and fiftieth President of the Greater Baltimore Board of REALTORS®—the oldest real estate board in the country.
Cathy doesn’t describe herself as a computer person; and says that she doesn’t like to spend a lot of time in front of the screen. But when she heard about RPR, she was curious enough to create her account and begin working on RPR. Cathy stated that the process was “really quite easy.”
A few months later, Cathy scheduled a listing appointment for a high end property. She used her local MLS reports to create a CMA for her presentation, along with her standard marketing materials. Cathy didn’t use RPR in her initial research.
After arriving at her appointment she found out she was in competition. After previewing the property, she says, “She knew immediately they were going to push the market as far as value.” Cathy explained to the Seller that after previewing the home she would like to pull some additional pricing reports, and would be in touch with them later that evening. After returning home, she jumped onto the computer and pulled up RPR.
Quickly putting in the property address she was able to arrive at the property. From there Cathy was then able to see the RVM (Realtor Valuation Model®). And with that, she started entering relevant information about the property she learned in her preview of the home into the RPR Refine Value Features— enhancing the RVM with the upgrades the Seller had completed to make the property unique.
In doing so, Cathy came up with a new RVM value for the property, augmented with current property features, and her knowledge of the local market. She then created a 46-page Sellers Report that took less than 10 minutes to complete. Cathy emailed the report directly to the Seller with a note thanking them for the opportunity to preview their home, and her desire to work with them on the listing.
Within an hour, the Seller had emailed back sharing that Cathy received an A+ for effort. And that her detailed work would get her the listing. A quick 11-days later the listing sold, and had 5 offers. Cathy credits RPR with her success!
